Responsibilities

• Define Plaud's voice pillars, tone registers, and surface-specific copy standards, and build the style guide, examples library, and governance process that put them into practice
• Build copy frameworks with product marketing and narrative architecture with brand strategy, so messaging stays coherent across channels
• Partner with designers, channel managers, marketing managers, and leadership to build world-class copy and storytelling practices
• Bridge the gap between product features, specs and value props to winning copy hooks and angles
• Own the storytelling and copy approach for key brand channels in the AMER region
• Bring AI tooling into the copy production process to increase throughput and speed up iteration
• This is a hands-on role. You'll set the standards and you'll also do the writing, leading copy strategy and execution for our biggest brand moments, from product launches to campaign narratives to channel-specific storytelling, taking each piece from H1 to caption

Requirements

• 8+ years in brand copywriting or content strategy, with a portfolio showing end-to-end ownership of a verbal identity system (voice pillars, tone registers, surface-specific guidance) at a multi-market consumer brand, not just execution within an existing system
• Experience writing or directing copy for at least one major consumer product launch, with evidence of cross-functional coordination across product marketing, design, and legal, and measurable results
• A consumer tech and/or hardware background; fluency in the AI category is a plus
• Editorial judgment that scales through systems and training rather than personal review: you can write a brief, a rubric, or a worked example that lets others execute to standard, and you build systems that let regional teams self-serve without drift
• Confidence presenting copy direction to senior brand, product, and growth stakeholders, and defending your decisions with evidence rather than preference
• Active use of AI writing tools (ChatGPT, Claude, Jasper, or equivalent) in your copy production and iteration workflows

Preferred

• Experience building copy systems that let regional or cross-functional teams self-serve, such as style guides, decision trees, or annotated examples libraries, reducing dependency on senior review for standard executions
• A point of view on AI-assisted writing: where LLMs accelerate production and where editorial judgment is irreplaceable

Benefits

• Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
• 401(k) plan for full time employees with company matching.
• Unlimited PTO, plus 13 paid holidays.
• 12 weeks of paid time off for new parents.
• New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
• Annual offsites. Free office drinks and snacks. Commuter Benefits.