Responsibilities

• Responsible for overseeing strategic long-range plans and programs to meet organizational objectives for a school or department
• Crafts and defines the comprehensive communication and brand strategy for the organization, adeptly incorporating diverse channels to amplify the institution’s presence and reputation
• Directly oversees and strategically manages vendor relationships at a level that significantly influences departmental outcomes and organizational objectives
• Innovates, writes, designs, and orchestrates the production of sophisticated marketing and communication materials, ensuring a cohesive and impactful organizational image
• Leads comprehensive market-research and analysis initiatives, employing advanced methodologies to derive actionable insights for strategic decision-making
• Guides the organization in using results to inform strategic marketing direction, product segmentation, and customer targeting
• Participates in university-wide and/or organization-wide initiatives and cross-functional teams to establish the organization as a strategic partner and thought leader
• Provides expert guidance and mentorship to team members, fostering a collaborative and high-performing culture within the organization
• Owns brand strategy and governance for OpenStax, including sign-off and enforcement of the brand and style guide across K-12 and Higher Education marketing
• Leads public relations and communications, including media inquiries, press releases, and other external communications, and supports executive messaging as needed

Requirements

• Bachelor's degree
• In lieu of the education requirement, additional related experience above and beyond what is required may be substituted on an equivalent year-for-year basis.
• Four or more (4+) years of experience in brand management, content strategy, communications, marketing, or public relations
• Strong oral and written communication skills
• Strong leadership and strategic-management skills
• Strong project-management and organizational skills
• Strong organizational and creative skills
• Strong analytical and problem-solving skills
• Strong editorial and brand judgment, including experience developing or maintaining brand or style guidelines
• Ability to manage multiple content workstreams and editorial calendars simultaneously

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, Writing, or a related field
• Eight or more (8+) years of experience in brand management, content strategy, communications, or public relations, including experience developing or maintaining brand or style guidelines
• Experience in a nonprofit, higher education, K-12, or edtech organization
• Experience owning brand or content strategy across more than one audience or product line simultaneously
• Direct experience with media relations, press outreach, or executive communications
• Experience contributing to product marketing or sales-facing collateral as part of a cross-functional group
• Familiarity with marketing automation or CRM platforms (e.g., Salesforce, Pardot)