Responsibilities

• Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
• Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
• Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events

Requirements

• Bachelor’s degree in Business, Marketing, or a related field
• Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and presentation skills
• Ability to work both independently and collaboratively in a fast-paced environment

Preferred

• Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting
• Strong project management skills and experience coordinating stakeholders across multiple teams
• Hands-on executor, not just a strategist
• Experience in fast-paced consumer tech, marketplace, or travel/OTA environments
• Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency

Benefits

• Employees have day one access to medical, dental, and vision insurance
• A 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)