Responsibilities

• Build and manage a monthly Partner Newsletter (agency news, recent work, relationship building) and a separate Marketing Newsletter (case studies, insights, industry events, curated reads).
• Own list segmentation, deliverability, and performance reporting across both tracks.
• Plan, create, and publish a consistent content calendar across LinkedIn and Instagram.
• Cover three content pillars: company news and culture, case studies and client wins, and thought leadership.
• Drive follower growth, engagement, and inbound leads from social channels.
• Lead the end-to-end case study production process—from client interviews through design and publishing.
• Version each case study for the website, pitch decks, and social formats.
• Maintain an always-current library that the sales team can pull from instantly.
• Produce webinars that showcase BX Studio expertise, often co-hosted with clients or technology partners (e.g., Webflow).
• Manage promotion, registration, production logistics, and post-event content repurposing.

Requirements

• 5–8+ years of B2B marketing experience, ideally at an agency, SaaS company, or professional services firm selling to tech or startup audiences.
• Proven track record building and managing content programs across email, social, and long-form channels.
• Strong writing and editorial skills—you can interview a client, draft a case study, and write a compelling LinkedIn post without heavy supervision.
• Comfort operating as a team of one with the support of freelancers and AI-assisted workflows; you’re resourceful and execution-oriented.
• Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Mailchimp, Google Analytics, Webflow).
• Understanding of SEO/AEO fundamentals and how content marketing drives organic pipeline.
• Bonus: Familiarity with the Webflow ecosystem, B2B tech startup landscape, or agency-side marketing.

Benefits

• Flexible PTO and hybrid/remote work arrangement.