Responsibilities

• Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
• Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
• Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
• Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
• Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
• Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
• Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
• Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements
• Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
• Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials