Responsibilities

• Define and evolve content strategy across NYL.com and other consumer and client-facing digital journeys and ensure cohesion across experiences.
• Map and structure content across awareness, consideration, and conversion stages to reduce friction and improve clarity.
• Establish strategic frameworks for core product/solution pages, FAQ libraries, and campaign landing experiences.
• Establish content patterns and page-level frameworks that support intuitive navigation and decision-making.
• Ensure messaging and interaction logic remain consistent across consumer digital touchpoints.
• Execute AI-driven discoverability strategy and translate it across NYL.com & consumer experiences, including adapting to generative search and AI Overviews.
• Shape structured content and schema approaches that improve how consumer content is organized, surfaced, and interpreted in search and AI-driven environments.
• Partner with Analytics to evolve performance models beyond traditional keyword metrics.
• Future-proof consumer content for emerging search behaviors and AI-mediated discovery.
• Develop scalable content models that support reuse, modularity, and clarity across digital consumer experiences.

Requirements

• Minimum 3+ years of experience in content strategy, digital product content, UX writing, or structured content architecture.
• Experience working within cross-functional digital product or experience teams.
• Demonstrated experience shaping content systems across complex, multi-page digital experiences.
• Experience supporting search-driven or AI-influenced digital environments.
• Strong stakeholder management and collaboration skills across Design, Research, Product, Marketing, Analytics, and Compliance.
• Strong understanding of content modeling, structured content systems, and taxonomy principles.
• Familiarity with schema markup and machine-readable content frameworks.
• Experience working within CMS environments and structured content workflows.
• Ability to interpret analytics and behavioral data to inform content decisions.
• Understanding of accessibility standards and inclusive design principles.
• Proficiency with design tools such as Figma and collaborative digital product workflows.

Preferred

• Experience in financial services or other regulated industries strongly preferred.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
• Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.