Senior Associate, Product Marketing Strategy

Wilmington, DE (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead product marketing campaigns across channels, owning strategy, execution, and cross-functional alignment.

  • Own strategic development and end-to-end campaign execution across multiple channels.
  • Must-have: Strong leadership and ownership of complex cross-functional programs.
  • Standout: Experience coordinating with internal teams and external agencies.

Job Description

Responsibilities

  • Lead strategic and creative development for product marketing campaigns across multiple channels
  • Manage campaign execution from planning to deployment and results analysis
  • Build and maintain relationships with internal teams and external agencies
  • Coordinate branding efforts for trusted device initiatives
  • Drive business case creation and campaign approvals
  • Partner with cross-functional teams to deliver campaign requirements
  • Analyze marketing performance data and provide actionable insights
  • Facilitate stakeholder meetings and ensure project alignment
  • Oversee creative development and ensure consistent messaging
  • Support process improvements and best practices

Requirements

  • Strong leadership and ownership of complex projects
  • Excellent presentation and communication skills
  • Ability to manage multiple priorities and deadlines
  • Experience in cross-functional marketing program execution
  • Proven relationship management skills
  • Analytical mindset with attention to detail
  • Proactive approach to problem-solving and process improvement
  • Project management experience
  • Familiarity with creative development processes
  • Data-driven decision-making skills

Preferred

  • Experience in payments or financial services marketing
  • Knowledge of customer experience best practices
  • Master's degree in business, marketing or similar discipline

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
  • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.

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