Senior Associate, Media Strategy/Planning

Philadelphia, PA (Hybrid)

$54K/yr – $72K/yrSenior Level2+ years expFull time

Posted 3 hrs ago

Job Summary

You will own and advance the media planning process from research to execution, coordinating cross-functional teams, maintaining media documentation, and delivering proactive client service while building expertise in tools and channels.

  • Own and maintain media Flowcharts aligned with financial documentation
  • Gather audience insights and drive informed strategy

Job Description

Responsibilities

  • Assist in the development of media plans and strategic presentations.
  • Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
  • Collaborate with internal cross-functional teams to align on objectives and deliverables.
  • Gather and analyze audience insights and competitive data to inform strategies.
  • Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA’s).
  • Create and update Creative Asset Trackers and Traffic Workbooks with precision.
  • Monitor and resolve issues proactively while seeking guidance when needed.
  • Respond promptly to client requests, providing clear communication and outstanding service.
  • Build foundational expertise in the media planning and buying process, including the role of various media channels.
  • Strive for proficiency in media research tools, software, and competitive marketplace knowledge.

Requirements

  • 2+ years media experience
  • Proficiency in excel (reporting) and PowerPoint (creating and presenting decks)
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions, media ocean)

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parental and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Salaries

Posted range

$54K/yr – $72K/yr

Taken straight from the job posting.

See all Publicis Health Media salaries

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Recent News

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Senior Associate, Media Strategy/Planning

Publicis Health Media · Philadelphia, PA · Hybrid