Senior Associate, Media Planning at Publicis Groupe Holdings B.V | New York City, NY | $54K/yr – $80K/yr

Publicis Groupe Holdings B.V

Senior Associate, Media Planning

New York City, NY (Hybrid)

$54K/yr – $80K/yrSenior Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Owns day to day media strategy and client-facing plan maintenance with a focus on turning research into POVs, budgets and optimization loops that improve campaign results.

Responsibilities: Drive day to day strategies and present plans with updates to meet client objectives
Responsibilities: Develop and share media POVs and flowcharts to guide channel choices and budgets
Responsibilities: Enable data sharing across teams to inform future strategies and optimize campaigns

Job Description

Responsibilities:

Help drive day-to-day strategies to meet and exceed client business objectives
Provide research for and write media Point-Of-Views (POVs)
Present media plans and provide plan maintenance including objectives/strategies and updates
Prepare flowcharts and budgets for media plans
Assist with optimizing, implementing, and analyzing marketing activities
Report on key metrics for campaign effectiveness and develop key findings for optimization
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Foster strong relationships with internal teams and client groups
Assist with other projects or responsibilities as assigned

Requirements:

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
1-2+ years of experience in media planning experience across media channels
Digital media planning experience preferred
Ability to work independently as well as in a team setting
Strong organizational, communication, time management, and problem-solving skills
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Benefits:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com