Responsibilities

• Create and manage content for LinkedIn, Instagram, and Pinterest, with occasional shares to Facebook
• Write posts and captions, staying mindful of tag usage and etiquette
• Draft blogs
• Develop stories, reels, and light video content (project highlights, day-in-the-life series, team moments, etc.)
• Maintain consistent brand voice and visual storytelling across channels
• Create polished social graphics in Canva, with attention to layout, typography and visual storytelling, to support owned content for social media and direct outreach
• Design newsletter and other direct email/mail outreach
• Help design decks or other materials for industry presentations
• Ensure visual consistency across channels for brand benefit
• Draft articles for direct email and social distribution

Requirements

• Bachelor’s degree in journalism, marketing, PR, comms or a liberal arts discipline – a major combining research, analysis, writing, and basic design.
• 5 or more years of full-time experience in content creation, marketing, PR or journalism, preferably within a professional services/B2B setting (PR/ marketing agency or in-house)
• Clear knowledge of earned, owned and paid media, and how they work together across social media and digital content platforms
• Strong writer of owned and earned content with a focus on creating brand-aligned narratives for various target audiences across different channels
• Fluency in Canva to support owned content creation, along with fluency in native tools for LinkedIn and Instagram
• Experienced in publishing created organic content on social media, specifically LinkedIn and Instagram
• Comfort with using analytics platforms for measuring owned and earned content, analyzing data to provide actionable recommendations for improving performance and planning future content
• Proven ability to manage and document multiple priorities, inputs and feedback
• Demonstrated desire and ability to keep up with the fast-evolving nature of marketing and media, learn new skills and learn new platforms

Preferred

• Comfort creating content for Pinterest
• Familiarity with social media scheduling platforms
• Experience with short-form video tools like CapCut

Benefits

• Additional benefits : Company issued laptop and program licenses; marketing-specific professional development opportunities and quarterly performance reviews; and flexible paid time off and paid holidays (both prorated for part-time employees), in addition to standard Illinois paid leave requirements. We recognize that additional unpaid time off for vacation or personal matters may be needed, and we support time off that aligns with the time-off policies for our full-timers.