Senior Associate, Marketing Science at Omnicom Media US OMD | Los Angeles, CA | $45K/yr – $75K/yr

Senior Associate, Marketing Science

Los Angeles, CA (Hybrid)

$45K/yr – $75K/yrMid Level1+ years expFull time

Posted 3 months ago

Job Summary

Own the measurement and storytelling of media performance from data collection to client-facing insight, with dashboards, QA, and budget-aligned optimization.

Own the measurement plan execution and reporting with dashboards in Datorama/Tableau.
Turn campaign results into data driven observations and narratives for decks and client calls.
Collaborate with Planning and Investment to set yearly budgets and continuously optimize media plans.

Job Description

Responsibilities

Executing the measurement plan
Production of campaign reports and analyses according to measurement plans
Development of dashboards in data visualization tools such as Datorama and Tableau
On-going data QA to ensure data used for reporting and analysis is accurate
Development of observations and actionable insights around campaign results
Data storytelling of results and analyses in presentation decks/slides
Presenting reports and proposals to clients during monthly and weekly phone calls
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
Keep in front of industry trends and developments by engaging in training

Requirements

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Stellar communication skills
Comfortable working in ambiguous situations
A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
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