Responsibilities - Partner with lifecycle marketers to define data needs and audience requirements that enable effective campaigns across retention, product trade, and Ultimate Rewards - Develop and execute segmentation strategies that support personalized marketing programs, including audience definition, readiness, and operationalization - Program-manage cross-functional delivery for campaign capability needs, including intake, timelines, dependencies, risks, issues, and stakeholder updates - Build and maintain reporting for lifecycle campaigns, tracking engagement metrics at the portfolio and aggregate level and synthesizing results into clear themes and actions - Collaborate with internal and external partners to identify capability gaps and drive improvements that strengthen execution quality and speed - Enhance existing campaign processes and develop new operating routines that improve consistency, measurement, and optimization - Communicate clearly and confidently with stakeholders, leading through collaboration and influence across teams Requirements - Bachelor's degree in Marketing, Business, or a related field - 4 years of experience in marketing, lifecycle or CRM marketing, marketing operations, marketing enablement, or a related role - Demonstrated ability to work with multiple internal and external partners and operate effectively in a cross-functional, matrixed environment - Strong oral, written, and presentation communication skills - Analytical mindset with the ability to identify clear objectives, leverage data to inform strategy, and measure success effectively - Proven ability to influence and gain buy-in across teams without direct authority - Demonstrated ability to prioritize and manage multiple complex initiatives concurrently - Results-oriented with strong problem-solving skills and a proactive approach to identifying solutions - Commitment to maintaining a strong control environment and adhering to risk and compliance procedures Preferred - MBA or advanced degree in a related field - Experience in credit card or financial services marketing - Experience translating marketing strategy into execution requirements, including audiences, data fields, measurement needs, and operational steps - Strong program and project management skills supporting multi-workstream delivery - Experience building durable campaign processes and playbooks that scale across programs and stakeholders Benefits - We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.