Responsibilities

• Areas of focus will be: web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
• Develop digital media plan recommendations based on integrated communication planning processes
• Connect with traditional planning & buying teams to ensure ideal synergy is delivered
• Negotiate and buy approved digital media plan programs
• Develop success metrics/measurement goals for all digital programs
• Report on and optimizing digital programs on an ongoing basis

Requirements

• 1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background experience and familiarity/proficiency with the following systems/tools is preferred:
• Prisma, Mediaocean, MBOX
• Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
• Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
• Excel, Word, PowerPoint
• Proficient in Prisma (media management tool)
• Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science)
• Strong oral/written communication and negotiation skills

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.