Senior Associate, Investment (Integrated)

New York City, NY (Hybrid)

$45K/yr – $90K/yrSenior Level1+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end investment process for digital media, coordinating with the Investment team and partners to optimize buys and drive KPI-aligned outcomes.

  • Manage RFPs and negotiations with partners and internal teams
  • Build partner POVs and maintain vendor relations
  • Ensure accurate entry of buys into platforms and execution readiness

Job Description

Responsibilities

  • Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
  • Participate in vendor RFP selection
  • Help manage RFP process (all digital channels, where applicable)
  • Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
  • Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
  • Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
  • Develop Partner Scoring Model (ranking for buy development)
  • Gain approval for all supply sources on tactical buys internally
  • Develop tactical buy with larger Investment team
  • Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)

Requirements

  • Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
  • 1+ years of prior digital or Video investment experience desired
  • Assist the Associate and help guide them on their roles and responsibilities, their workload and development
  • Build and maintain strong relationships with media, technology, analytics and internal teams as well as media and technology publishers
  • Foster camaraderie within the Investment team and with all key stakeholders they support
  • Educate media teams on the investment process
  • Provide guidance to team members and nurture/promote team environment
  • Train employees on tools and best practices
  • Be capable of working successfully within a team as well as independently
  • Thorough understanding of the media landscape and fast-moving digital trends

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$45K/yr – $90K/yr

Taken straight from the job posting.

See all WPP Media salaries

Traffic Signals

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Traffic Source Mix
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Referral
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Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Senior Associate, Investment (Integrated)

WPP Media · New York City, NY · Hybrid