Senior Associate, Industry Marketing

Responsibilities

• Work with Vertical Market Leaders to establish and keep updated growth plan elements including ideal client profile, SWOT analysis, strategic initiatives, KPIs, key competitors, etc.
• Own Asset Management event sponsorship activity
• Calendar of events
• Associated budget
• Pre-event planning meetings
• Salesforce campaign and activity tracking
• Post-event debriefs
• ROI/associated activity tracking and reporting
• Associated thought leadership and social media activity
• Related sponsorship marketing needs

Requirements

• Bachelor’s degree in marketing, business, or communications; or equivalent practical experience
• Minimum of 3 years in a marketing or BD support role, preferably with a professional services firm (accounting, law, consulting)
• Proficient in Microsoft Office Suite
• Strong project management skills and the ability to manage multiple, and sometimes time-sensitive, projects simultaneously
• Strong interpersonal and communication skills—both verbal and in writing, with excellent attention to detail
• Strong client service skills, able to anticipate needs and exercise independent judgment
• Results-oriented, with a passion for driving growth and innovation
• A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels

Preferred

• Asset management / investment industry experience preferred
• Experience with CRM, Salesforce preferred
• Experience with marketing automation preferred