Senior Associate, Email & Lifecycle Marketing at Mashburn, LLC | Atlanta, GA

Senior Associate, Email & Lifecycle Marketing

Atlanta, GA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own lifecycle email and SMS programs end to end in an ecommerce setting, coordinating with Creative and paid teams to drive retention and revenue.

Lifecycle program ownership across Welcome, Abandoned Cart, Post-Purchase, and Winback to influence customer journeys.
Own Klaviyo deployment, QA, and day-to-day send execution to ensure on-brand, timely delivery.
Collaborate with Creative, Site Experience, and Performance Marketing to align messaging and handoffs across acquisition to retention.

Job Description

Develop and execute email and SMS strategies to achieve retention and revenue goals
Own the day-to-day execution and deployment of all email and SMS campaigns and automated flows in Klaviyo, ensuring every send goes out on time, on brand, and to the right audience
Develop and execute the email and SMS marketing calendar, including campaigns, automated flows, and editorial sends in coordination with Creative and Site Experience
Own lifecycle programs across acquisition handoff, nurture, retention, and reactivation, mapping each flow to its customer stage: Welcome, Abandoned Cart and Browse, Post-Purchase, and Winback
Partner with Performance Marketing on the acquisition-to-retention handoff, ensuring new customers from paid channels transition seamlessly into lifecycle flows with consistent messaging
Build and optimize automated flows to improve retention and repeat purchase behavior, managing trigger logic, timing, and segmentation within each flow per established strategy
Manage audience segmentation and list targeting across campaigns and flows, ensuring the right customers receive the right message at the right time
Monitor deliverability, list health, and engagement rates, maintaining suppression logic and compliance standards across all sends
Own sign-up form performance including placement, conversion optimization, and the post-submission subscriber experience
Track email and SMS performance and provide insights to inform future campaigns, including revenue per send, open rates, click rates, and unsubscribes, reporting results to leadership

3–6 years of experience in email marketing or lifecycle marketing, ideally in ecommerce or digital retail
Proficiency with Klaviyo or a comparable ESP - flows, campaigns, segmentation, A/B testing, and performance reporting
Solid understanding of lifecycle email and SMS strategies across acquisition, nurture, retention, and reactivation, with the ability to apply that thinking to day-to-day execution
Strong attention to detail with an unwavering commitment to QA and accuracy on every send
Proven ability to manage a busy content calendar across multiple send types and cross-functional stakeholders
Collaborative and communicative, with the ability to work effectively with Creative, Performance Marketing, Site Experience, and senior leadership
Experience partnering with a paid or performance marketing team on acquisition-to-retention handoff is strongly preferred
Entrepreneurial mindset with a strong sense of ownership, initiative, and a desire to grow with Mashburn
Reflects our core values of Hopefulness, Helpfulness, Honesty, Hard Work, Humility, and Nimbleness

Experience partnering with a paid or performance marketing team on acquisition-to-retention handoff is strongly preferred

Mashburn, LLC

About HYUNDAI GLOVIS As a global total logistics and distribution leader in Korea, Hyundai GLOVIS offers optimal services as well as strategies and processes that cover the entire logistics process while growing together with the customers. Despite the recent global economic crisis, we have been growing steadily every year with our best-in-class experts and cutting-edge technology systems. We fulfill our responsibilities and obligations as a global top-tier SCM provider through our continued investment in infrastructure and engagement in social responsibility activities.

Founded in 2022

Savannah, Georgia, USA

107 employees (1 in marketing)

glovis.isolvedhire.com/jobs