Senior Associate, Digital Marketing Production Support

New York City, NY (Hybrid)

$65K/yr – $67K/yrSenior Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own UWNYC’s digital storytelling and multichannel presence, from website updates and landing pages to email and social content, with hands on QA, analytics, and cross‑functional marketing partnership.

  • Website & content ownership: updates, QA, accessibility, landing pages.
  • Campaign & email operations: build newsletters, automation, tracking, and optimization.
  • Storytelling & social: capture event content, produce social graphics, and plan paid social support.

Job Description

Responsibilities

  • Digital Marketing & Website Support
  • Capture photos, stories, and video clips during events for storytelling, social media, email marketing, and broader marketing campaigns.
  • Support creation and maintenance of campaign pages, donation forms, and automated emails.
  • Update and maintain website content, ensuring pages are accurate, timely, and on-brand.
  • Create and manage landing pages and micro-sites for campaigns, events, and programs.
  • Work closely with Sr. Manager, Marketing to strategize and develop digital advertising for email list lead generation and driving website traffic.
  • Conduct website quality assurance and accessibility checks; flag content or functionality issues.
  • Generate QR codes, short links, and campaign tracking assets.
  • Work closely with Sr. Manager, Marketing to build, test, and deploy email marketing campaigns.
  • Write and edit content for newsletters, event invitations, and donor communications.

Requirements

  • Bachelor’s degree and 1–3 years’ experience in digital marketing, creative production, or communications.
  • Proficiency in WordPress, Canva, and Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign).
  • Experience with Mailchimp, Constant Contact, or similar email tools.
  • Familiarity with social media management and analytics platforms.
  • Comfortable using a smartphone or camera for photo/video content.
  • Detail-oriented, organized, and deadline-driven.
  • Ability to manage multiple projects with minimal supervision.
  • Strong communication and teamwork skills.
  • Commitment to UWNYC’s mission and values.

Preferred

  • Experience with paid social media advertising planning and execution
United Way of New York City logo

United Way of New York City

United Way of New York City (UWNYC) works with a coalition of trusted partners to unite community power with citywide possibility.Together, we meet today’s most urgent needs while building transformative solutions for tomorrow – striving for health, opportunity, and prosperity for every New Yorker in every neighborhood.

Founded in 1938
New York, New York, USA
160 employees (5 in marketing)

Traffic Signals

Monthly Visitors
11.5K
Traffic Source Mix
Search
37.6%
Direct
46.7%
Referral
4.8%
Social
9.9%
Paid
0.9%

Headcount Trend

Current headcount: ~163

Marketing Team

Marketing Team Size
5 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

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