Senior Associate, Digital Marketing

Responsibilities

• Assist with and lead the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experiences translating strategy into channel-specific activation plans
• Plan and execute omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels internally, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; help manage external agencies/partners on strategic media buys
• Execute end-to-end campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
• Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; lead the implementation of multi-channel optimization best practices across campaigns and team members
• Build lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel
• Design and lead testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; manage budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Requirements

• Minimum three years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more
• Bachelor's degree from an accredited college/university in marketing or a related field
• Deep understanding of multi-channel optimization best practices and trends
• Strong analytical skills, with experience designing and interpreting tests and using data to drive continuous improvement
• Familiarity with marketing and advertising platforms and marketing automation tools
• Effective communication and stakeholder management skills, with the ability to navigate and influence across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)