Senior Associate, Digital Activation

Responsibilities

• Forecast in-platform and create media plans based on campaign objectives, benchmarks and historical performance in a timely manner.
• Build, launch, and manage paid social campaigns across platforms like Meta, TikTok, Snapchat, Reddit, LinkedIn & Pinterest. Meta, TikTok & Snapchat preferred.
• Monitor campaign pacing and performance; identify optimization opportunities and flag delivery issues.
• Set up tracking (pixels, UTM parameters, etc.) and QA assets and campaign builds to ensure flawless execution.
• Maintain platform fluency — stay up to date on features, betas, and best practices through self-guided learning and partner education sessions.
• Maintain accurate budgets and spend forecasts; actualize spend and reconcile invoices in internal systems (e.g., Prisma, Salesforce).
• Work with APEX leads to ensure billing processes run smoothly for assigned campaigns.
• Log and track all campaign details in Salesforce and internal systems.
• Partner closely with Social Supervisors and Managers to support strategic planning and reporting.
• Assist in pulling data, crafting insights, and building performance recaps.

Requirements

• 1–2 years of experience in paid social campaign execution, either at an agency, in-house, or on the platform side. Looking for hands-on-keyboard experience across the following platforms: TikTok, SNAP, Meta, Reddit, LinkedIn & Pinterest.
• Foundational knowledge of social media platforms and their ad buying tools (Meta Ads Manager, TikTok Ads Manager, Snapchat, etc.).
• Proficient in Excel and comfortable with data analysis, reporting, and budget management.
• Familiarity with internal systems such as Prisma, OX, Salesforce, or similar tools is a plus.
• Highly organized, detail-oriented, and responsive to timelines.
• Naturally curious, collaborative, and motivated to grow in the digital media space.

Preferred

• You love social — and have a deep interest in how platforms evolve, how people engage with content, and what drives performance.
• You’re solutions-oriented and bring a proactive, can-do energy to your team.
• You’re excited by experimentation and welcome opportunities to test new formats and features.
• You’re a strong communicator who values transparency, inclusivity, and continuous learning.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.