Senior Associate, Digital Activation (Programmatic)

Chicago, IL (Hybrid)

$40K/yr – $75K/yrSenior Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive programmatic media buying by setting up, managing, and optimizing DSP campaigns across multiple platforms.

  • Own end-to-end campaign setup, including line items, targeting, and budgets.
  • Must-have: Hands-on DSP experience (DV360, The Trade Desk, Amazon DSP).
  • Standout: Cross-functional collaboration and data-driven optimization emphasis.

Job Description

Responsibilities

  • Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.)
  • Implement campaign structures including line items, targeting, creatives, pacing, and budgets
  • Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met
  • Troubleshoot campaign delivery issues and ensure proper tracking and tagging
  • Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions
  • Execute ongoing optimizations including audience refinement, bid adjustments, inventory and placement optimization, frequency and pacing adjustments
  • Identify opportunities for performance improvement and scaling
  • Support weekly and monthly reporting deliverables for clients and internal teams
  • Translate campaign performance data into clear insights and actionable recommendations
  • Maintain reporting dashboards and assist with performance analysis

Requirements

  • 1–2 years of experience in digital media buying, programmatic advertising, or digital activation
  • Hands-on experience with at least one DSP such as: DV360
  • The Trade Desk
  • Amazon DSP
  • Yahoo DSP
  • Walmart DSP
  • Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers
  • Familiarity with ad serving, tagging, and tracking pixels
  • Proficiency in Excel / Google Sheets for data analysis and reporting
  • Strong attention to detail and organizational skills

Preferred

  • Experience with data visualization tools (Tableau, Looker, Power BI, etc.)
  • Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT)
  • Familiarity with audience segmentation and data platforms (DMP/CDP)
  • Understanding of privacy frameworks (GDPR, CCPA)

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
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OMD

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OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
54K
Traffic Source Mix
Search
46.4%
Direct
39.1%
Referral
9.4%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
1,318 (31% of company)
Marketing Roles Posted (Last 30 Days)
27

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