Responsibilities

• Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
• Billing: Support the team in monthly billing and reconciliation process and protocols
• Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
• Monitor performance: Track account performance, identify trends, and make necessary adjustments.
• Create assets: Lead the creation of paid search keyword and ad copy creation
• Support team members: Train and mentor junior team members and provide guidance and support as needed.
• Contribute to reporting: Assist in the creation and analysis of performance reports.
• Quality Assurance: Act as a quality assurance check for the account and excel workbooks

Requirements

• Relevant post-secondary education, training, or equivalent experience
• Minimum 2+ year relevant paid search management experience
• Hand on keyboard experience with Google Ads, Microsoft Ads
• Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Proficient in Microsoft office software, most importantly excel
• Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
• Ability to quickly learn and apply new software and tools
• Strong analytical skills and ability to think critically, passion for A/B testing
• A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
• Actively seeks out opportunities to learn and develop new skills

Preferred

• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI Powered Shopping Ads Certification
• AI Powered Performance Ads