Lifecycle Marketing Specialist, Customer Journey
Motive
USA (Remote)
$72K/yr - $103K/yrIn-houseFull-timeMid level2+ years exp.
6 hrs ago
Senior Associate, Customer Lifecycle Marketing
Chicago, IL (Hybrid)
$68K/yr – $85K/yrSenior Level4+ years expFull time
Posted 5 days ago
Job Summary
Own the messaging strategy for omni-channel campaigns using 1st party data, translating new technology into actionable CRM ideas while collaborating with internal teams and clients to prove impact.
- Lead CRM and messaging initiatives across channels
- Collaborate with cross-functional teams to turn data into marketing recommendations
- Define measurements to demonstrate business impact
Job Description
Responsibilities
- Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
- Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client.
- Show an understanding of differences in marketing to customers in different industries and environments.
- Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
- Write campaign briefs to hand off to creative and execution teams.
- Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
- Identify main data points and measurements to show the impact of our approach and strategy on our client's business.
Requirements
- Bachelor's Degree required
- 4+ years' experience in data-driven marketing – specifically CRM/ email / direct mail / SMS / push
- Hands-on skills using data and research to guide decisions (proficiency in excel maintaining complex spreadsheets and research tools is advantageous)
- Experience with client-facing communication (writing and presentations)
- Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint (advantageous)
- Prior experience incorporating internal and external feedback on an iterative basis.
- Experience using business knowledge to identify new business and marketing opportunities.
- Salesforce Marketing Cloud or Braze experience (advantageous)
- Experience working on several projects simultaneously that are delivered on time, as well as networking and the ability work with a diverse team.
- Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Preferred
- Salesforce Marketing Cloud or Braze experience (advantageous)
- proficiency in PowerPoint (advantageous)
Benefits
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
dentsu
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
Salaries
Posted range
$68K/yr – $85K/yr
Taken straight from the job posting.
Links
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