Responsibilities

• Partner with Communications staff and Aspen Institute programs to curate and share engaging content across the Institute’s primary digital channels — web, social media, video and email newsletters.
• Edit and optimize homepage and blog content to drive discoverability and engagement.
• Develop and manage content calendars across email and major digital touchpoints.
• Package content to support audience growth and deepen engagement across programs.
• Ensure consistent brand voice, tone, and accessibility standards across channels.
• Identify opportunities to cross-promote program content to broader Institute audiences.
• Support the launch of the Aspen Passport.
• Drive logged-in adoption and repeat engagement behaviors of Aspen Passport.
• Help define governance, editorial curation, cadences, and decision rights for dashboard modules.
• Integrate future initiatives into the logged-in experience.

Requirements

• 3-5 years in digital audience growth strategy, community management, content marketing, or related roles.
• Content Creation and Marketing Skills: Demonstrated ability to curate and package content that drives measurable engagement.
• Demonstrated experience creating content calendars and implementing strategies.
• Experience managing social media, including Twitter/X, Facebook, Instagram, LinkedIn, and YouTube
• Experience in crafting engaging digital content for websites, social media, and email.
• Strong writing/editing skills for concise and compelling online content.
• CRM Platform Management Skills: Hands-on experience with a CRM (ideally Salesforce, including Marketing Cloud and Experience Cloud), including segmentation, journey building, personalization, reporting, and management of enterprise community platforms in partnership with system admins — beyond traditional social media community management.
• Proficiency in multitasking and meeting deadlines and working across teams and functions.
• Excellent communication skills for teamwork and stakeholder collaboration.
• Curiosity, empathy, hustle, and grit.

Benefits

• The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.