Senior Associate, Consumer Retention Marketing

Austin, TX (Remote)

$83K/yr – $122K/yrSenior Level4+ years exp

Posted 20 hrs ago

Job Summary

Own end-to-end CRM programs across the customer lifecycle, partnering with cross-functional teams to design, launch, and optimize multi-channel campaigns while maintaining data-driven reporting and best-practice benchmarks.

Lead strategy and execution for email, push, in-app, and other retention channels
Collaborate with Integrated Marketing, Creative Studio,Product, Analytics, and Strategy to align campaigns with business goals

Job Description

Responsibilities

Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications
Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using first party platforms
Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Analytics, and Strategy teams
Manage CRM reporting dashboards, monitor trends, and make recommendations based on results
Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

Requirements

4+ years experience in CRM or email marketing
Deep familiarity with CRM technology including ESPs/marketing automation platforms
Analytical mindset with strong attention to detail
Strong writer and communicator
Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
Extremely organized, dependable, self-motivated & ability to multi-task
Bachelor's degree or equivalent experience

Benefits

comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.

Founded in 2013

San Francisco, California, USA

75K employees (1,014 in marketing)

careersatdoordash.com