Senior Associate, Consumer Communications at Ro | New York City, NY | $92K/yr – $111K/yr

Senior Associate, Consumer Communications

New York City, NY (Hybrid)

$92K/yr – $111K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own consumer PR by turning Ro product stories into media moments while aligning cross-functionally with Comms, Growth, and Brand to stay in step with company priorities.

Media sourcing and pitching: surface differentiators, craft pitches, and vet opportunities for earned coverage.
Storytelling and training: translate expert knowledge into digestible commentary and support internal media training.
Trend tracking and measurement: monitor industry developments and track earned results using Impact and Google Analytics to guide coverage decisions.

Job Description

Responsibilities

Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities
Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas
Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation
Brainstorm ideas and strategies for media coverage
Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts
Vet inbound media opportunities and make recommendations for engagement
Support the development and promotion of Ro insight surveys and clinical research
Research data points to help drive storytelling efforts
Collaborate closely with Ro’s PR agencies, helping to manage action items
Work cross-functionally to tackle open-ended questions impacting announcements and initiatives
Draft backgrounders for media interviews and agency briefs
Track and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google Analytics
Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management
Manage various media lists and trackers

Ro

3.0 Glassdoor

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.

Founded in 2017

New York, New York, USA

1.3K employees (99 in marketing)

ro.co

45% recommend to a friend

44% CEO approval