Responsibilities

• Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
• Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities
• Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas
• Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation
• Brainstorm ideas and strategies for media coverage
• Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts
• Vet inbound media opportunities and make recommendations for engagement
• Support the development and promotion of Ro insight surveys and clinical research
• Research data points to help drive storytelling efforts
• Collaborate closely with Ro’s PR agencies, helping to manage action items
• Work cross-functionally to tackle open-ended questions impacting announcements and initiatives
• Draft backgrounders for media interviews and agency briefs
• Track and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google Analytics
• Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management
• Manage various media lists and trackers