Senior Associate, Client Experience Digital

New York, USA (On-site)

$68K/yr – $78K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own digital strategy execution for healthcare clients by translating brand objectives into data-driven, cross-functional campaigns and coordinating teams across social, influencer, and paid channels.

  • Own multi-brand digital initiatives: strategy, briefs, calendars, and timelines that align with business goals.
  • Coordinate with account, media, analytics, sci comms, and influencer groups to deliver client success.
  • Stay ahead of industry trends and translate them into actionable recommendations for digital health initiatives.

Job Description

Responsibilities

  • Support day-to-day digital strategy for a major client across a portfolio of brands, becoming an expert on our clients’op business and understanding how their communications objectives help achieve business goals
  • Write content briefs, social media content calendars and project timelines
  • Coordinate with account, media, sci comms, analytics and influencer teams
  • Have an interest in digital analytics and data-driven insights for social, influencer and paid/organic digital platforms
  • Manage client status & internal status documents from a digital perspective
  • Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice
  • Attend and speak on client calls
  • Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success

Requirements

  • Fluency and/or familiarity with digital and social media
  • Industry experience in healthcare communications and/or pharmaceuticals
  • Familiarity with data and regulatory milestone communications
  • Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
  • Strong presentation skills, poise, and professionalism
  • Proactivity when coordinating projects and managing timelines
  • At least 2 years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
  • The ability to manage multiple projects at various stages simultaneously.
  • Be a self-starter who works well within a highly collaborative, multi-disciplinary team.
  • Be able and eager to quickly learn new systems, tools, approaches and platforms
  • BA or BS in Public Relations, Communications, or in a related field

Preferred

  • The ideal candidate will have a focused interest in social, digital and influencer marketing, as well as interest in the broader landscape of healthcare communications, including earned media, data and regulatory milestones, and unbranded disease awareness programming.
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DNA

The DNA Group are a team of practical business experts, committed to help you capture your greatest opportunities through Market Research & Advisory.Together, we find Value & Insights to sustain true success.

Founded in 2003
Jeddah, Makkah, SAU
101 employees (22 in marketing)

Headcount Trend

Current headcount: ~103

Marketing Team

Marketing Team Size
17 (17% of company)