Responsibilities

• Campaign Support: - Assist in the development and execution of marketing campaigns across channels and consumer touchpoints. - Coordinate with internal teams and external vendors.
• Content Creation: - Support the creation of marketing materials such as channel strategies and customer-facing decks. - Ensure brand consistency across all marketing channels.
• Consumer & Customer Intimacy: - Develop a deep understanding of the brand’s target audience, including demographics, psychographics, and behavioral drivers. - Utilize consumer insights and market research to shape brand strategies and initiatives. - Lead cross-functional collaboration to integrate consumer insights into all brand activities. - Conduct thorough market research to gather data on consumer behavior, preferences, and trends. Analyze this data to provide actionable insights that support brand strategy.
• Brand Strategy & Execution: - Develop and implement brand experience strategies that align with overall brand goals and drive consumer engagement. - Ensure brand consistency and alignment across all consumer touchpoints, including digital, social media, and in-store experiences. - Track and report on brand performance metrics, such as market share, brand awareness, and customer engagement. Identify areas for improvement and suggest strategies to enhance brand presence.
• Project Management: - Oversee multiple brand product and experience projects, ensuring timely and effective execution. - Coordinate with internal and external stakeholders to deliver exceptional brand experiences. - Monitor and analyze the performance of brand experience initiatives, providing strategic insights and recommendations for improvement
• Commercial Excellence: - Develop business plans and ensure alignment with overall business objectives. - Collaborate with sales and marketing teams to ensure seamless execution and integration of brand experience programs. - Manage the handoff of new brand experience initiatives to relevant business partners for ongoing management.

Requirements

• Typically has a University Degree (BA/BS) in Marketing, Communications, or a related field; or equivalent experience.
• In-depth knowledge of brand management principles and practices.
• Proven content creation and campaign skills.
• Strong communication (both verbal and written) and interpersonal skills.
• Ability to work independently and lead cross-functional teams.
• Proficient in Microsoft Office Applications and relevant marketing software.
• At least 3-5 years of work experience in brand management, marketing, or a related field.
• Experience developing strategic plans, such as communication campaigns or commercialization strategies.
• Experience with content creation and marketing campaign support.
• Proven track record in developing and executing high-impact brand campaigns and events.

Preferred

• MBA preferred.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
• It is our business imperative to remain a very inclusive workplace.
• To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.