Senior Associate, Brand Manager

Battle Creek, MI (On-site)

$110K/yr – $138K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own brand marketing for a kid's cereal portfolio, turning consumer and market insights into cross-functional strategies, and driving multi-brand campaigns to deliver growth and market share.

Own brand strategy and project leadership across multiple brands with cross-functional partners to deliver consumer-centric campaigns and measurable results.
Translate insights from consumer data and market landscape into positioning, media, and packaging that move brand health and business metrics.
Coordinate with internal teams and external agencies to rally the organization around growth plans and timely execution.

Job Description

Responsibilities

Be Strategic and Analytical - Insights and data-driven. Consumer-centric and naturally curious with a sense for solving problems that others may not realize exist and to push beyond status quo. Adept at analyzing multiple data points from distinct sources to formulate actionable insights and strategy.
Managing Key Projects – Learn and execute winning brand strategies with your cross-functional teammates. You will put your project management skills to use as you balance multiple projects with the help of your business partners.
Deliver the Results - Drive brand strategies based on strong consumer, customer, and market landscape insights. Manage owned/earned media and packaging to bring our brands to life for consumers and achieve business results. Support in development of vision for growth and rally the organization to deliver the plans.
Work with iconic brands within the Kid's Portfolio (Froot Loops, Apple Jacks, Corn Pops, Krave, Honey Smacks & Licensed Cereals)

Requirements

Bachelor’s degree, preferably in marketing or a related field.
Demonstrated strength in marketing competencies.
Brand marketing experience with analytics, positioning, brand development, and project leadership. Background in consumer-packaged goods preferred.
Circana/Nielsen/SPINs or similar market database analysis to generate insights to understand consumer behavior and drive business decisions.
Experience partnering with cross-functional teams and agency partners.
Entrepreneurial mindset – maximize available resources to make decisions and drive results.

Benefits

Incentive Plan bonus eligibility
Health, dental and vision insurance
Savings and Investment Plan with Company match and contribution
Paid Time Off ( includes paid sick time)
11 Paid Holidays
Life Insurance, AD and D Insurance and STD/LTD
Tuition reimbursement, adoption assistance for eligible employees
Employee recognition program
The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making

WK Kellogg

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.

Founded in 2023

Battle Creek, Michigan, USA

1.3K employees (80 in marketing)

www.wkkellogg.com/en-us/home.html