Senior Associate, Brand Manager at WK Kellogg | Battle Creek, MI | $110K/yr – $138K/yr

WK Kellogg

Senior Associate, Brand Manager

Battle Creek, MI (On-site)

$110K/yr – $138K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own brand strategy and cross-functional delivery for a kids portfolio, turning consumer insights into measurable brand growth through project leadership and owned/earned media.

Brand & Insights: translate multi-source data into actionable brand strategies that drive product and packaging decisions.
Program Leadership: manage multiple brand projects with partners to ensure on-time, on-budget delivery.
Delivery Focus: steer media, packaging, and storytelling to lift awareness and business results across cereals like Froot Loops and Apple Jacks.

Job Description

Responsibilities

Be Strategic and Analytical - Insights and data-driven. Consumer-centric and naturally curious with a sense for solving problems that others may not realize exist and to push beyond status quo. Adept at analyzing multiple data points from distinct sources to formulate actionable insights and strategy.
Managing Key Projects –– Learn and execute winning brand strategies with your cross-functional teammates. You will put your project management skills to use as you balance multiple projects with the help of your business partners.
Deliver the Results - Drive brand strategies based on strong consumer, customer, and market landscape insights. Manage owned/earned media and packaging to bring our brands to life for consumers and achieve business results. Support in development of vision for growth and rally the organization to deliver the plans.
Work with iconic brands within the Kid's Portfolio (Froot Loops, Apple Jacks, Corn Pops, Krave, Honey Smacks & Licensed Cereals)

WK Kellogg

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.

Founded in 2023

Battle Creek, Michigan, USA

1.3K employees (80 in marketing)

www.wkkellogg.com/en-us/home.html