Responsibilities

• Assist the marketing leadership team in the development of business strategies as well as annual business and marketing plans for the brands.
• Analytically track & report on business performance through both internal and external sales tracking sources.
• Manage the business performance by leveraging key components of the P&L to achieve annual growth targets.
• Lead projects that support the development of new product and product portfolio plans for the brands, including setting new product/restage/discontinuation direction and lead product development projects by partnering with research & development (R&D), finance, operations and other cross-functional team members.
• Assist in developing marketing plans for the brands including growth strategies supported market & consumer insights to include recommended budget and development, implementation, and performance analysis of marketing programs (advertising & consumer promotions).
• With support of manager, creatively leverage consumer and shopper marketing dollars to maximize brand growth and ROI.
• Lead brand package design process, including work with designers, package vendors, co-brand partners, and internal partners.
• Manage business segment qualitative and quantitative research efforts, including focus groups, product testing, advertising testing, and syndicated research information.
• Work with Sales team to understand go-to-market strategies, develop communications plans for innovation and distribution gap analysis within portfolio.
• Assist the sales team in development and delivery of new market and/or new product presentations.
• Monitor and track consumer perception and sales of new products and take corrective action as necessary.
• Exhibit a leadership style that promotes behavior that values respect, honesty, integrity, diversity, inclusion and safety of others.
• Demonstrate the ability to lead or facilitate business segment and cross-functional teams through implementation of key business initiative and continuous improvement projects that provide value to the consumer.
• Provide leadership and direct activities to assure programs, policies and practices are followed to produce safe quality foods that meet regulatory and company requirements.
• Perform all other duties as assigned.
• Travel Up to 15% travel may be required for trade shows and events as needed.
• The SABM will report to Brand Manager, SRC & Snacking Innovation, and will work a hybrid schedule in our New Holland, PA office 3 days/week.