Senior Associate Brand Manager

Responsibilities

• Build Brands
• Develop and execute brand strategies that connect with consumers through modern marketing approaches.
• Work closely with Consumer Insights to uncover trends and identify innovative business opportunities.
• Lead purpose-driven brand-building initiatives that align with growth strategies.
• Run Businesses
• Own and manage P&Ls, driving revenue growth, profit, and market share.
• Influence key decisions across the 4Ps—Product, Price, Place, and Promotion.
• Oversee demand planning and forecasting by leveraging business insights.
• Lead product innovation and commercialization initiatives that drive brand success.
• Lead Teams

Requirements

• Bachelor’s degree
• 6+ years of proven experience in Brand Marketing, Finance, Sales, Consulting, or a leadership development program, showcasing a track record of impact and results.
• Demonstrated success working in a large, matrixed organization, with a strong grasp of P&L mechanics and strategic decision-making.
• 2+ years of experience in related Associate Brand Management position in CPG, Pet Industry, or consumer-driven industries.
• Experience owning the P&L for a brand or product line.
• Demonstrated experience mentoring, leading, or developing junior talent.
• Proven analytical skills to assess complex data, generate insights, and shape business strategies.
• Showcased ability to lead cross-functional teams, manage projects effectively, and drive execution against strategic objectives.
• Strong communication and influencing skills with a history of successfully aligning teams and stakeholders.
• A bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment.

Preferred

• MBA (or actively pursuing one).
• Ability to balance short-term performance with long-term brand health.
• Experience with forecasting, strategic revenue management, and commercialization.

Benefits

• Competitive Compensation & Benefits – General Mills offers a highly competitive salary, bonus potential, 401k match, and full relocation benefits for eligible candidates.
• Relocation benefits will be provided for those selected who are not currently based in Minneapolis.
• Benefits may vary by role, country, region, union status, and other employment status factors.
• Health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.