Senior Associate, Brand Experience

New York, USA (On-site)

$50K/yr – $74K/yrSenior Level1+ years expFull time

Posted 3 months ago

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Job Summary

Support digital media planning and coordination as an entry-level role within Publicis Collective, driving options, budget discipline, and data-driven recommendations.

  • Assist in developing digital media plan options and recommendations.
  • Must-have: 1+ years of media planning/buying experience with MRI knowledge.
  • Standout: Collaborative cross‑team relationships and proactive client communication.

Job Description

Responsibilities

  • Assist in the development of digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (Media Tools, Kantar, MRI, etc.)
  • Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
  • Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Delivering POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requests
  • Foster strong relationships with internal teams and client groups
  • Assist with other projects or responsibilities as assigned

Requirements

  • 1+ years of media planning or buying experience and MRI knowledge
  • Working knowledge of media systems/platforms (Media Tools Flowchart Software, R/F and Optimization Software, Kantar, MRI, Pathmatics, Prisma/Mediaocean, Mbox, GWI)
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Strong communication and presentation skills
  • Curious and motivated, solution-oriented problem solver
  • Ability to work independently as well as in a team setting
  • Strong organizational, time management, and problem-solving skills
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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