Senior Associate, Brand Experience (Planning)

Chicago, IL (On-site)

$50K/yr – $66K/yrSenior Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid media planning support with a focus on data-driven recommendations and cross-team collaboration that turns insights into actionable media plans for client outcomes.

  • Assist in developing digital media plan options, maintain budget control, and update clients on timelines
  • Demonstrate mastery of media math, audience development, and reach/frequency across online and offline media
  • Gather research to drive sound, insights-led paid media recommendations and collaborate with partner agencies

Job Description

Responsibilities

  • Assist in developing digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update client on timeline
  • Demonstrate strong understanding of online/offline media fundamentals including media math, audience development, and reach/frequency
  • Demonstrate proficiency with systems/tools (MRI, Media Tools)
  • Gather and analyze research to provide sound, strategy-driven paid media recommendations
  • Establish collaborative working relationship with partner agencies to create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Opportunities to deliver POVs on key client issues and opportunities
  • Prepare media authorizations per approved plans
  • Foster strong relationships with internal teams and client groups

Requirements

  • 1.5+ years of media planning experience and Media Tools knowledge
  • Working knowledge of media systems/platforms (Kantar, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
  • Strong proficiency in Microsoft Office Suite including advanced Excel (Pivot Tables, VLOOKUPs) and PowerPoint for client-facing presentations
  • Strong communication and presentation skills
  • Curious and motivated, solution-oriented problem solver
  • Ability to work independently as well as in a team
  • Strong organizational, time management, and problem-solving skills
  • Detail-oriented with the ability to multi-task and manage priorities in a fast-paced environment

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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