workog

Senior Associate, Brand Deals Growth Strategy, Creator Supply and API Ecosystem, YouTube

San Bruno, CA (On-site)

$152K/yr – $221K/yrSenior Level6+ years expFull time

Posted 1 day ago

Job Summary

You will own the end-to-end global GTM strategy for YouTube Brand Deals APIs, driving data-driven supply diagnostics and cross-functional programs to accelerate developer adoption and creator participation.

  • Lead GTM for Brand Deals APIs and third-party integrations.
  • Collaborate with Product, Engineering, and Partnerships to translate feedback into API improvements and developer programs.
  • Drive cross-functional initiatives to increase creator opt-ins, profile readiness, and agreement participation across SaaS tools and IMAs.

Job Description

Responsibilities

  • Run data-driven analyses to diagnose supply gaps in high-value advertiser verticals and design GTM strategies to grow agreement-ready creator inventory.
  • Partner with Product and Creator GTM teams to launch in-product and operational initiatives that drive creator opt-ins, profile readiness, and active agreement participation.
  • Architect and lead the end-to-end global GTM strategy for YouTube’s Brand Deals APIs, establishing a unified framework for third-party platform integrations.
  • Partner with Product to translate user feedback into technical requirements, influencing the future development of API endpoints; co-design and deploy strategic programs to accelerate developer adoption of high-impact endpoints.
  • Drive deeper integration depth with SaaS tools and Influencer Marketing Agencies (IMAs) so YouTube creators feature prominently in their search and campaign-matching tools.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketplace/supply strategy, business operations, product strategy, or partnerships in the technology or digital media sectors.
  • Experience utilizing data analysis to evaluate inventory dynamics, diagnose funnels, and build business cases.
  • Experience driving programs across a cross-functional ecosystem (e.g., Product, Engineering, Partnerships, and Sales).

Preferred

  • 6 years of experience in marketplace/supply strategy, business operations, product strategy, or strategic partnerships in the technology or digital media sectors.
  • Experience designing or scaling API-driven partner strategies, business-to-business (B2B) SaaS platform integrations, or technical developer partnerships.
  • Experience analyzing, segmenting, and scaling supply or inventory in a two-sided marketplace, creator platform, or ad-tech network.
  • Solid understanding of how brands and agencies search for, vet, and contract creators across different verticals.

Salaries

Posted range

$152K/yr – $221K/yr

Taken straight from the job posting.

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