Senior Associate, AEO/SEO Strategy

Responsibilities

• Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Answer Engine Optimization (AEO) visibility across AI-driven search environments.
• Serve as the primary point of contact for clients on AEO / SEO, guiding strategic conversations around organic growth, AI Overviews, LLM-powered answer engines, and evolving search behavior.
• Translate search trends and performance insights into clear strategic priorities that support clients’ broader marketing plans and business goals.
• Connect organic performance to business outcomes, translating complex SEO and AEO concepts into clear, actionable recommendations for senior stakeholders.
• Help clients understand how evolving search behavior impacts brand visibility, competitive positioning, and growth opportunities.
• Conduct in-depth keyword, prompt, and topic research, content gap analyses, and competitive analyses to identify opportunities across the full funnel.
• Analyze SERPs and LLM responses, including traditional organic results, SERP features, AI-generated summaries, and other generative search experiences, to understand how client content surfaces and where it’s missing.
• Evaluate how client content performs across traditional and generative search, identifying opportunities to strengthen visibility, authority, and discoverability.
• Partner with content, PR, and creative teams to inform briefs, messaging, and content structures that improve discoverability and entity clarity across search and AI surfaces.
• Strengthen technical foundations, including site architecture, internal linking, indexation, structured data, and performance, using agency tools including Sitebulb and Screaming Frog to improve crawlability, entity understanding, and overall discoverability.

Requirements

• 3-5 years of experience in SEO strategy, including 1 year in AEO / GEO strategy, across multiple industries or brands, ideally within performance marketing, digital agencies, or in-house growth/marketing teams.
• Experience building and driving SEO and AEO strategy across multiple industries, with proven ability to evolve strategy as search shifts toward AI-generated summaries and generative search interfaces.
• A builder mindset: excited to help shape processes, playbooks, and best practices, and continually iterate on them as new data and platforms emerge.
• Strong client presence: confident presenting, fielding questions, and pushing thinking in a constructive way.
• Strong technical SEO foundation, including site architecture, structured data, indexing diagnostics, and performance analysis, with a clear understanding of how these elements influence both traditional rankings and generative visibility.
• Demonstrated ability to tie SEO and AEO performance to business outcomes and communicate impact to senior Client stakeholders.
• Comfort working with AI and LLM tools beyond surface-level prompting, using them to analyze data, pressure-test strategic ideas, support research, and improve workflows, while knowing when human judgment should override automation.
• Strong fluency with analytics platforms such as GA4, Search Console, Data Studio (formerly known as Looker Studio), and leading SEO and AEO tools such as ahrefs, Profound, Peec, and Writesonic.
• Critical thinker who evaluates AI-generated insights and AEO opportunities through real business context rather than relying solely on automation.
• Excellent project management skills and experience managing multiple clients or stakeholders, shifting priorities, and cross-functional collaboration in fast-paced environments.

Benefits

• Comprehensive medical, dental, and vision plans.
• 401(k) plan with employer match.
• Flexible PTO and company holidays.
• Professional development opportunities