Responsibilities

• Analyze large sets of data to find patterns and insights to inform and optimize communications plans;
• own the development of regular client-facing reports and ad hoc analysis;
• develop cohesive stories, integrating insights from paid, earned and owned channels and customer/first-party data;
• define measurement frameworks and KPIs in partnership with Paid Media Specialists and Comms Strategists;
• work with the paid media and creative teams to develop A/B testing plans and analyze the findings to discover insights to inform future campaigns and planning;
• collaborate with the media team on the development and analysis of attribution models, brand lift studies and other measurement methods;
• work in BI tools to build impactful data visualizations to tell cohesive and insightful stories;
• maintain integrity of data connections to ensure data accuracy and reliability.

Requirements

• BS degree in Business Analytics, Marketing Analytics or closely related field, plus 2-year experience as Business Analyst, Marketing Analyst, Media Analyst or closely related position.
• Exp, must include working with: data analysis and comprehensive reporting; BI tools like DOMO, Tableau; analytics tools like Google Analytics and Adobe analytics; extracting tangible insights from large data sets; statistical models and SQL knowledge; Google Sheets or Microsoft Excel, and Google Slides or Microsoft; PowerPoint.
• Must be willing to travel two times per year to HQ for up to 5 days each trip;
• able to communicate in English both orally and in writing;
• willing to work within a team environment, adapt to changes in project priorities.