Responsibilities

• Analyze large sets of data to find patterns and insights to inform and optimize communications plans
• own the development of regular client-facing reports and ad hoc analysis
• develop cohesive stories, integrating insights from paid, earned and owned channels and customer/first-party data
• define measurement frameworks and KPIs in partnership with Paid Media Specialists and CommsStrategists
• work with the paid media and creative teams to develop A/B testing plans and analyze the findings to discover insights to inform future campaigns and planning
• collaborate with the media team on the development and analysis of attribution models, brand lift studies and other measurement methods
• work in BI tools to build impactful data visualizations to tell cohesive and insightful stories
• maintain integrity of data connections to ensure data accuracy and reliability

Requirements

• BS degree in Business Analytics, Marketing Analytics or closely related field
• 2-year experience as Business Analyst, Marketing Analyst, Media Analyst or closely related position
• Exp, must include working with: data analysis and comprehensive reporting
• BI tools like DOMO, Tableau
• analytics tools like Google Analytics and Adobe analytics
• extracting tangible insights from large data sets
• statistical models and SQL knowledge
• Google Sheets or Microsoft Excel, and Google Slides or Microsoft
• PowerPoint
• Must be willing to travel two times per year to HQ for up to 5 days each trip
• able to communicate in English both orally and in writing
• willing to work within a team environment, adapt to changes in project priorities

Preferred