Responsibilities

• Campaign Management: Develop, implement, and rigorously optimize paid search campaigns across diverse platforms, including Google Ads and Bing Ads.
• Strategic Research: Conduct thorough keyword research and competitor analysis to identify new opportunities and continuously improve campaign performance.
• Data Analysis: Leverage various analytics tools to analyze performance data, uncover critical trends and insights, and provide regular reports with data-driven recommendations.
• Strategy Development: Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with our overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices.
• Budget Management: Effectively manage SEM budgets to ensure maximum return on investment and adherence to financial targets.
• Testing & Optimization: Design and execute A/B tests, implement robust optimization strategies to enhance ad performance and user experience, and continuously explore innovative techniques.

Requirements

• Experience: 4+ years of proven experience in managing and optimizing SEM campaigns.
• Platform Expertise: In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
• Analytical Skills: Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics, as well as bid management tools such as Search Ads 360.
• SEM Knowledge: Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.
• Communication & Collaboration: Strong communication and collaboration skills, with the ability to articulate complex strategies clearly.
• Passion: A genuine passion for working in a fast-growing healthcare media agency and contributing to meaningful health outcomes.

Preferred

• Google and/or Microsoft certifications.
• Experience with contextual, video, and/or programmatic advertising.
• Prior experience within the pharmaceutical vertical.

Benefits

• We offer a competitive benefits package, please visit WPP Benefits for more details.