Drive SEM campaigns in healthcare media, balancing platform execution with data-driven optimization.

• Campaign Management: Develop, implement, and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc.). Conduct keyword research and competitor analysis to identify opportunities for campaign improvement.
• Data Analysis: Analyze performance data using various analytics tools to identify trends, insights, and areas for improvement. Provide regular reports on key performance metrics and make data-driven recommendations.
• Strategy Development: Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices to ensure optimal campaign performance.
• Budget Management: Manage SEM budgets effectively, ensuring maximum return on investment and adherence to financial targets.
• Testing and Optimization: Conduct A/B testing and implement optimization strategies to improve ad performance and user experience. Continuously explore new opportunities and techniques to enhance campaign effectiveness.

Requirements

• Proven experience (4+ years) in managing and optimizing SEM campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and other SEM platforms.
• Strong analytical skills with proficiency in data analysis tools like Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360.
• Excellent understanding of SEM best practices, search engine algorithms, and industry trends.
• Strong communication and collaboration skills.
• Passion for working in a fast-growing healthcare media agency.
• Google & Microsoft certification a plus.
• Contextual, video and/or programmatic experience a plus.
• Experience in the pharmaceutical vertical.

Preferred

• We offer a competitive benefits package, please visit WPP Benefits for more details.