Senior Analyst, Search Marketing

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own and optimize SEM programs end to end, turning client goals into strategic tactics, driving data-based readouts and continuous improvement of bidding, budgeting and performance reporting.

Own performance readouts and KPIs across programs
Drive SEM strategy, testing, and optimization across campaigns
Translate client goals into actionable SEM tactics and report outcomes

Job Description

Responsibilities

Building and presenting concise program readouts of performance towards key business metrics
Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues

Requirements

A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
Strong client management and presentation skills
Expertise in managing numbers and proficiency in executing approved media buys
A firm pulse on the media marketplace and to provide insights into campaign results
A detail-oriented and organized approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Strong communication skills – you’re clear and thorough, yet concise
A passion for our industry, building relationships and a desire to contribute to a team

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

medical coverage
dental
vision
disability
401K
parenteral and family care leave
family forming assistance
tuition reimbursement
flexible time off

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980

Boston, Massachusetts, US

2.8K employees (892 in marketing)

www.digitas.com

74% recommend to a friend

82% CEO approval