Senior Analyst, Search Engine Optimization

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 6 hrs ago

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Job Summary

Owns and guides the SEO program for clients and internal teams, coordinating strategy, execution, and measurement across content optimization, keyword mapping, competitive analyses, and link-building.

Manages client and internal stakeholder consultations to improve search accessibility.
Develops and executes SEO initiatives including keyword mining, gap analyses, and link-building strategies.

Job Description

Responsibilities

Consulting with internal teams and clients on search engine accessibility
Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
Providing optimization recommendations for site content
Developing and executing link-building strategies
Providing monthly/quarterly metrics reports to show value against all initiatives

Requirements

A four-year degree in marketing, computer science or a related field
2 to 4 years of experience in search engine optimization, web development, or analytics
Basic knowledge of HTML, JavaScript, and CSS
Solid analytical and problem solving skills – and a knack for details
Strong communication and presentation skills – you’re poised, articulate and convincing
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.