Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

Requirements

• A four-year degree in marketing, computer science or a related field
• 2 to 4 years of experience in search engine optimization, web development, or analytics
• Basic knowledge of HTML, JavaScript, and CSS
• Solid analytical and problem solving skills – and a knack for details
• Strong communication and presentation skills – you’re poised, articulate and convincing
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.