Senior Analyst, Retail Media Strategy & Activation

Philadelphia, PA (On-site)

$74K/yr – $85K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own a clearly defined RMN activation remit across major retailers and emerging platforms, turning platform shifts into concrete campaigns and measurable business impact.

  • Activation Strategy: Translate platform updates into actionable activation plans across Walmart Connect and Target Roundel.
  • End-to-End Campaign Execution: Drive hands-on activation, pacing, and optimization within retail networks like Criteo.
  • Insights & Optimization: Use retail sales data and ROAS to uncover lift opportunities and improve long term value.

Job Description

Responsibilities

  • Partner with clients to map brand business goals to advanced retail media activation strategies across Walmart Connect, Target Roundel, and emerging commerce platforms.
  • Lead the end-to-end execution of complex retail media campaigns, ensuring seamless integration between sponsored products, display banners, and on-site/off-site placements.
  • Own hands-on activation, pacing, and optimization within retail aggregation networks, specifically requiring deep operational excellence in Criteo.
  • Go beyond basic metrics to analyze the "so what." Use retail sales data, digital shelf metrics, and ROAS to uncover deep consumer insights and optimize for long-term value (LTV).
  • Develop and execute robust A/B testing frameworks (bidding strategies, keyword match types, and creative formats) to constantly push the boundaries of what’s possible on retail platforms.
  • Act as a strategic consultant for your clients, translating technical retail platform updates and network shifts into actionable business opportunities during weekly and monthly performance reviews.

Requirements

  • 1–3+ years of full-time experience in digital media optimization, with a clear focus on Retail Media Networks (RMNs) or performance e-commerce.
  • Hands-on experience activating retail media through Criteo. Strong experience or familiarity with Walmart Connect and/or Target Roundel is highly preferred.
  • Familiarity with managing product feeds, item-level/SKU management, and inventory-driven optimization variables.
  • Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus.
  • Proven ability to move beyond execution into "Activation Strategy"—understanding how product margins, creative assets, and retailer first-party audience segments work together.
  • Advanced analytical skills with the ability to turn complex Excel datasets (pivots, data analysis) into compelling slide decks and strategic performance narratives for clients.

Nice to have

  • Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus.

Benefits

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year
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Kepler

We’re on a mission to demystify the digital universe.Honored as Digiday's "Most Innovative Media Agency," Kepler Group fuses advanced data analytics with human insight and world-class creativity. And with our proprietary KipTM technology, we turn complex data into action that resonates with audiences and propels global brands into the future.

Founded in 2012
New York, New York, USA
811 employees (164 in marketing)

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