Responsibilities - Partner with clients to map brand business goals to advanced retail media activation strategies across Walmart Connect, Target Roundel, and emerging commerce platforms. - Lead the end-to-end execution of complex retail media campaigns, ensuring seamless integration between sponsored products, display banners, and on-site/off-site placements. - Own hands-on activation, pacing, and optimization within retail aggregation networks, specifically requiring deep operational excellence in Criteo. - Go beyond basic metrics to analyze the "so what." Use retail sales data, digital shelf metrics, and ROAS to uncover deep consumer insights and optimize for long-term value (LTV). - Develop and execute robust A/B testing frameworks (bidding strategies, keyword match types, and creative formats) to constantly push the boundaries of what’s possible on retail platforms. - Act as a strategic consultant for your clients, translating technical retail platform updates and network shifts into actionable business opportunities during weekly and monthly performance reviews. Requirements - 1–3+ years of full-time experience in digital media optimization, with a clear focus on Retail Media Networks (RMNs) or performance e-commerce. - Hands-on experience activating retail media through Criteo. - Familiarity with managing product feeds, item-level/SKU management, and inventory-driven optimization variables. - Proven ability to move beyond execution into "Activation Strategy"—understanding how product margins, creative assets, and retailer first-party audience segments work together. - Drop-ship or on-site experience? (Not present) - Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus. - Advanced analytical skills with the ability to turn complex Excel datasets (pivots, data analysis) into compelling slide decks and strategic performance narratives for clients. Preferred - Strong experience or familiarity with Walmart Connect and/or Target Roundel is highly preferred. - Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus. - Advanced analytical skills with the ability to turn complex Excel datasets into compelling slide decks and strategic performance narratives for clients. Benefits - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year