Responsibilities

• Independently plan, launch, and optimize programmatic media campaigns across display, mobile, video, and social platforms.
• Communicate strategies, insights, and recommendations clearly and persuasively to clients and internal stakeholders.
• Support inventory assessments and contribute to proposals for new client opportunities.
• Manage delivery of creative assets, insertion orders, and campaign artifacts for timely launches.
• Oversee campaign QA in billing systems and support in builds where necessary
• Oversee campaign QA processes to ensure flawless implementation, pacing, and performance.
• Develop client-facing performance reports, delivering actionable insights and strategic recommendations.
• Collaborate with internal teams and technology partners to resolve campaign issues.
• Apply advanced analytics and bid management techniques to maximize ROI and achieve KPIs.
• Stay ahead of industry trends and participate in knowledge-sharing sessions to elevate team capabilities.
• Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
• Build strong relationships with Activation, Strategy, and Analytics teams to drive integrated solutions.