Senior Analyst, Paid Social

Chicago, IL (Hybrid)

$61K/yr – $84K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end to end paid social campaigns for agency clients, turning strategy into activations and measurable impact.

Own Paid Social: plan, activate, optimize, and report on campaigns across Meta, TikTok, Reddit and similar platforms.
Analytics collaboration: pair with the analytics team to pull insights, drive optimizations, and shape future strategy.
Operational discipline: QA, asset delivery, documentation, and post-buy recaps to keep campaigns accurate and auditable.

Job Description

Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
Assist the team in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives
Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
Work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development
Demonstrate diligence, attention to detail, and adherence to agency best practices
Maintain and organize campaign-specific materials
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance

Bachelors degree or higher in marketing, advertising, business, marketing, or equivalent
2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, Tiktok, Reddit)
Digital media operations experience preferred
Strong analytical thinking and mathematical skills and an ability to manage data
Experience with Meta, Tiktok and Reddit Ads platform or 3rd Party API technology
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional experience in Snapchat and Pinterest being preferred.

The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
The Company anticipates the application deadline for this job posting will be 8/1/2026.

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com