Responsibilities - Gather and analyze keyword research necessary to build a new campaign - Responsible for gathering necessary data for plan development - Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager - Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff - Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma - Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received - Primary party responsible for trafficking approved plan into search engines - Primary party responsible for QA of all campaign components prior to launch - Monitor and maintain campaign budgets, pacing and bid adjustments - Proactively advocate for campaign adjustments based on performance trends Requirements - 1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc. - Strong analytical thinking and mathematical skills and an ability to manage data - Experience with PPC and digital display advertising and traditional media elements - Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting - Strong organizational and communication skills - Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel - Microsoft Excel, Word, PowerPoint - Search Ads 360 / DoubleClick for Search Experience - Google Trends, Google Auction Insights Benefits - medical coverage - dental - vision - disability - 401K - parental and family care leave - family forming assistance - tuition reimbursement - flexible time off.