Senior Analyst, Marketing - Resy

Responsibilities

• Support the execution and optimization of Resy’s venue retention and lifecycle marketing strategy, bringing partner-facing content and communications to life across email, editorial, and social channels.
• Lead execution of partner email and lifecycle programs, including Resy’s partner eNewsletter, developing relevant, engaging communications across key partner moments while evolving and optimizing evergreen engagement strategies.
• Manage Resy’s B2B editorial ecosystem, including supporting blog maintenance and owning the content calendar, translating product capabilities, industry trends, partner stories, and business priorities into timely partner-facing content.
• Partner with the Manager to advance personalization, segmentation, and ongoing optimization of email and content, using partner insights and performance data to improve the relevance and effectiveness of communications.
• Support cross-functional campaign execution, partnering with Sales, Partner Success, Product, Product Marketing, Creative, Compliance, and other stakeholders to keep initiatives aligned and on track.
• Support the development of partner retention and loyalty strategies, identifying opportunities to deepen engagement through new channels, programs, events, and partner experiences.
• Maintain strong operational processes and project management across campaigns and content, ensuring clear timelines, approvals, documentation, and performance reporting.
• Partner cross-functionally with Sales, Partner Success, Product, Product Marketing, Creative, and other teams to ensure partner communications reflect shared business objectives.

Requirements

• 2+ years of experience in lifecycle, CRM, email, B2B, content, digital, or integrated marketing, ideally within a SaaS, technology, hospitality, or partner-focused organization.
• Hands-on experience developing and executing email or lifecycle marketing campaigns, with an understanding of campaign development from audience definition and content creation through QA, deployment, and reporting.
• Strong editorial and writing skills, with the ability to generate content ideas and translate business priorities, product capabilities, and audience needs into clear and compelling B2B communications; familiarity with SEO principles is a plus.
• Experience supporting or executing nurture and lifecycle marketing programs, with an understanding of segmentation, personalization, behavioral triggers, and journey-based marketing; familiarity with HubSpot is a plus.
• Strong analytical skills, with the ability to use campaign performance, CRM data, partner feedback, research, and other qualitative and quantitative insights to inform marketing decisions and identify opportunities for optimization.
• Strong project management and organizational skills, with experience managing multiple campaigns, stakeholders, timelines, dependencies, and approval processes.
• Experience navigating Compliance, Brand, or other structured marketing approval processes is a plus.
• Strong written and verbal communication skills and demonstrated ability to collaborate effectively across functions and stakeholders.
• Friends and colleagues who have a passion for hospitality and curiosity about partners' challenges, priorities, and opportunities (inferred from context)

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities