Senior Analyst, Marketing

New York, USA (Hybrid)

$72K/yr – $117K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data analytics to inform member segmentation, product decisions, and personalization.

  • Own data preparation and analysis to inform segmentation and personalization efforts.
  • Must-have: 3+ years in data analytics with multi-source data integration.
  • Standout: translating insights into concrete action items for leaders.

Job Description

Responsibilities

  • Identity and prepare structured and unstructured data for analysis
  • Conduct in-depth analysis to inform member segments, product development, and personalization efforts
  • Work with business partners and the Director of Strategic insights to identify and prioritize projects with the greatest potential for impact
  • Translate analysis results into business-oriented action items
  • Communicate results to marketing and other business leaders
  • Develop processes and methods for tracking impact of recommendations
  • Serve as a ‘data end user’ SME to identify areas of improvement for data processes and systems

Requirements

  • Bachelor’s degree in Math, Statistics, Data Science, Engineering, or other quantitative field
  • 3+ years in data analytics
  • Proven ability to aggregate and synthesize larger data sets from multiple sources
  • Working knowledge of Python, R, or other analytic language
  • Proficiency with Power BI, Tableau, or other BI tools
  • Familiarity with statistical and machine learning modeling algorithms
  • Strong presentation skills and ability to communicate complex ideas simply

Preferred

    Benefits

    • The pay range for this position is between $71,600-116,550 annually.
    • Actual base pay offered may vary depending on a number of factors such as job-related knowledge, skills, experience, and location.
    • Employees in this position may also be eligible for a discretionary bonus, 401(k) with an 6% employer match per pay period.
    • Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.
    Municipal Credit Union logo

    Municipal Credit Union

    Municipal Credit Union has been serving the financial needs of our members since 1916. The credit union was chartered in response to the concern of New York City Mayor, John Purroy Mitchel, who wanted city employees to have a way to save at reasonable rates and a low cost borrowing alternative to loan sharks.MCU started out with one branch in the Municipal building using handwritten ledgers. At the end of the first year, nineteen charter account holders had combined deposits of $570. Today, we have 16 branches, over 630,000 members and $4.7 billion in assets.Our corporate mission is to build lifetime quality financial relationships with each member by providing competitive products and excellent service.Equal Housing Opportunity Lender. Federally Insured by NCUA.

    Founded in 1916
    New York, New York, USA
    747 employees (20 in marketing)

    Traffic Signals

    Monthly Visitors
    405.9K
    Monthly Google Ads Budget
    $146.2K
    Traffic Source Mix
    Search
    43.5%
    Direct
    53.3%
    Referral
    2.6%
    Social
    0.1%
    Paid
    0.3%

    Headcount Trend

    Current headcount: ~747

    Marketing Team

    Marketing Team Size
    18 (2% of company)

    Recent News