Senior Analyst, Marketing Analytics at Point | USA | $110K/yr – $122K/yr

Point

Senior Analyst, Marketing Analytics

USA (Remote)

$110K/yr – $122K/yrSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the data and measurement stack for multi channel paid media, turning dashboards, SQL models, and measurement ops into a trusted performance view and rapid optimization cues for SEM, Paid Social, Display, and CTV.

Growth Infrastructure: Build and maintain Sigma dashboards and data models to give channel owners a reliable performance view.
Channel Reporting: Monitor performance, diagnose shifts, and provide root cause insights to optimize campaigns across paid channels.
Martech & Measurement: Configure measurement pixels, manage conversions, and support attribution and forecasting work including new channels like CTV.

Job Description

Responsibilities

Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.

Point

4.5 Glassdoor

Making homeownership more valuable and accessible. Point is the leading home equity platform for homeowners and home buyers seeking an alternative to traditional home financing. Our flagship product, the Home Equity Investment (HEI), empowers homeowners to unlock their equity in order to eliminate debt, get through periods of financial hardship, and diversify their wealth – without adding to their monthly expenses. Point’s HEI enables investors to access a previously untapped asset class – owner-occupied residential real estate. Point is a nimble, fast-growing fintech company backed by top investors like Andreessen Horowitz, Westcap, and Ribbit Capital. We’re proud of our employee-centric culture, where every employee is empowered to make a positive impact on the future of the company and the lives of homeowners. For more information about Point or to apply for an HEI, visit point.com.NMLS ID 1610752. Equal Housing Opportunity. For licensing information, go to www.nmlsconsumeraccess.org.

Founded in 2015

Palo Alto, California, USA

372 employees (23 in marketing)

point.com

86% recommend to a friend

91% CEO approval