Senior Analyst, Marketing Analytics

New York City, NY (Hybrid)

$95K/yr – $105K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the measurement strategy across accounts, from learning agendas to delivering actionable insights, and drive cross-functional testing and scalable frameworks that connect data to business impact.

  • Define learning agendas and deliver actionable insights
  • Design and execute cross-channel testing roadmaps
  • Synthesize data into client-ready business recommendations

Job Description

Responsibilities

  • Support Measurement Strategy and Drive Day-to-Day Execution
  • Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.
  • Design Testing Roadmaps and Methodologies
  • Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.
  • Translate Data into Business Impact
  • Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
  • Partner Cross-Functionally
  • Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.
  • Build and Scale Measurement Frameworks
  • Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.

Requirements

  • 5+ years in analytics, measurement, or a closely adjacent field
  • Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
  • Scripting ability in Python or R is preferred with a working knowledge of SQL
  • Familiarity with Tableau and/or other BI tools
  • Web analytics or full-funnel user journey experience is a plus
  • Understanding of e-commerce measurement frameworks and incrementality concepts
  • Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
  • Working knowledge of building and working with AI at an enterprise level is a plus
  • Agency or consulting experience
  • Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance

Preferred

  • Scripting ability in Python or R is preferred with a working knowledge of SQL
  • Working knowledge of building and working with AI at an enterprise level is a plus

Benefits

  • Remote or hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Learning & career development programs
  • Commuter & transit benefits
  • Exclusive employee discounts
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New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016
Seattle, Washington, US
479 employees (204 in marketing)
74% recommend to a friend
97% CEO approval

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

See all New Engen salaries

Funding

Total Funding
$10.6M
Last Raise
$8.1M
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity
  • May 2017
    Series A • $8.1M
  • Sep 2016
    Seed • $2.5M

Traffic Signals

Monthly Visitors
33.3K
Monthly Google Ads Budget
$53
Traffic Source Mix
Search
30.6%
Direct
45.4%
Referral
15.4%
Social
6.9%
Paid
1.4%

Headcount Trend

Current headcount: ~471

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Senior Analyst, Marketing Analytics

New Engen · New York City, NY · Hybrid